The importance of technology in the wholesale sector
Matt Norbury, CEO and Founder of IAT Ltd, presented at the recent Scottish Wholesalers Association Conference.
The conference focused on the need for the wholesale industry to put technology at the heart of their business.
“You should stop thinking of technology as a ‘thing’ – it is a mindset that should run through everything that you do.
“It is essential that wholesale companies invest in digital skills – and that you engage with your younger employees. After all, these are the people that have grown up using this stuff. They ‘get’ it.
“We are seeing unprecedented technological innovation based around the four pillars of connectivity, data, communication and automation. These should be put at the centre of your wholesale business: consumers and your customers expect a seamless digital journey. And, if you don’t have the data, how do you know what’s happening?
“With targeted mobile apps, you can target specific retailers with specific rewards such as mobile coupons, and monitor your customers in real time and respond accordingly.”
For more information about how IAT can help your wholesale business embrace technology, contact us.