The importance of mobile apps in convenience retail

Matt Norbury talks to Retail Express about the importance of mobile apps in convenience retail

In the latest issue of Retail Express, Matt Norbury, CEO and founder of IAT, talks about the importance of mobile apps like bigDL in the convenience retail industry, 

Matt says: “With customers spending so much time on their mobile devices, it’s vital that the convenience retail industry has a presence.”

Recognising that convenience retail needs a robust and relevant way to connect to customers via their mobile devices, IAT created the bigDL app in 2015, with full launch taking place in August 2016.

Central to bigDL’s technology is its mobile application, which is integrated with mobile coupon and beacon technology, now installed in almost 2000 convenience retail stores nationwide and growing. This includes over 400 Today’s Group stores and over 1,500 independent retailers, as part of bigDL’s partnership with News UK to bring digital technology to convenience retail. The company has ambitious plans to roll out its technology in over 5,000 stores by the end of 2017.

Participating stores showcase their best offers to local customers via the app, including exclusive bigDL coupons. The bigDL app is supported by multiple major FMCG brands delivering exclusive mobile coupons which can be redeemed in-store at participating retailers. bigDL’s mobile coupons have an average redemption range of 35%, dwarfing the average paper coupon redemption rate of 0.8%.

“As shoppers move away from the traditional weekly shop in favour of top-up shops, the bigDL app enables them to make informed buying decisions as they shop locally,” says Matt.

For more information on how bigDL can help drive footfall and sales in convenience, contact us.

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