IAT CEO discusses importance of wholesale technology

Matt Norbury speaks to Cash and Carry Management magazine about the importance of technology

In July’s issue of Cash and Carry Management magazine, Matt Norbury, CEO and Founder of IAT, discusses the importance of the wholesale industry embracing wholesale technology and how bigDL can help connect customers in and out of depot.

Matt says “As a generation of retailers weaned on emerging technologies comes to the helm, wholesalers are all too aware of the need to embrace innovative new technologies.

Despite this understanding, technical innovation in the sector has been somewhat slow due to the lack of awareess and knowledge of the technologies available.

Additionally, there is a misconception that investment in technology would prove expensive, complex and disruptive to the organisation.

Read more at (page 33).

For more information on how bigDL can help your wholesale business embrace technology, contact us.

Matt Norbury presenting at SWA

IAT CEO presents at the Scottish Wholesale Association Conference

The importance of technology in the wholesale sector 

Matt Norbury, CEO and Founder of IAT Ltd, presented at the recent Scottish Wholesalers Association Conference.

The conference focused on the need for the wholesale industry to put technology at the heart of their business.

“You should stop thinking of technology as a ‘thing’ – it is a mindset that should run through everything that you do.

“It is essential that wholesale companies invest in digital skills – and that you engage with your younger employees. After all, these are the people that have grown up using this stuff. They ‘get’ it.

“We are seeing unprecedented technological innovation based around the four pillars of connectivity, data, communication and automation. These should be put at the centre of your wholesale business: consumers and your customers expect a seamless digital journey. And, if you don’t have the data, how do you know what’s happening?

“With targeted mobile apps, you can target specific retailers with specific rewards such as mobile coupons, and monitor your customers in real time and respond accordingly.”

For more information about how IAT can help your wholesale business embrace technology, contact us.